The Ultimate Guide To Add JSON-LD Review Schema Markup

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SON-LD, based on the popular JSON format, allows site owners to define the context of the information contained by utilizing types and properties. When combined with Schema.org, these properties adhere to a standardized mark-up supported by leading search engines, alongside Microdata and RDFa. 

However, despite the elegance and lightweight nature of JSON-LD, there are some potential roadblocks. In certain situations, marking up content may not be practical on a larger scale, as the content would need to be effectively repeated within the script tags for validation. 

Additionally, the invisible nature of the mark-up increases the risk of marking up content that is not visible on the page, contradicting search engine usage guidelines. For these reasons, Google still favors Microdata and RDFa for marking up HTML content.

Schema.org, a universally supported vocabulary extension by Google, Microsoft, and Yahoo!, is designed to simplify the lives of site owners by providing a standardized mark-up understood by all major search engines. At present, Schema.org is compatible with Microdata, RDFa, and JSON-LD.

Benefits of Marking Up Content

Marking up content on your website can have several advantages, including:

  • Generating rich snippets in search engine results.
  • Potentially enhancing click-through rates from search results by 5-20%.
  • Assisting search engines and organizations in developing new tools, such as Google Recipe Search, which can open up additional marketing channels.
  • Providing better information to search engines to improve their understanding of the content on your website.

How to Add Review JSON-LD Star Rating Schema in Blogger

To add a review JSON-LD star rating schema in a Blogger post, you can use the following code:

<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "Product",
  "name": "[the name of the product]",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "[rating]",
    "reviewCount": "[number of reviews]"
  },
  "review": [{
    "@type": "Review",
    "name": "[review title/summary]",
    "author": "[name of reviewer]",
    "datePublished": "[date in ISO format e.g. 2020-04-25]",
    "description": "[description or post snippet]",
    "reviewRating": {
      "@type": "Rating",
      "bestRating": "5",
      "ratingValue": "4",
      "worstRating": "1"
    }
  }]
}
</script>

Adding Offers in Product with Rich Snippets Schema

To add offers in a product with rich snippets schema, you can use the following code:

<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "Product",
  "name": "[the product name]",
  "offers": {
    "@type": "Offer",
    "price": "[product price]",
    "priceCurrency": "[currency in 3 letters i.e. INR]"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "5",
    "reviewCount": "10"
  }
}
</script>

If you only want to add review JSON-LD schema, you can use the following code:

<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "Review",
  "itemReviewed": "[The item being reviewed]",
  "reviewRating": {
    "@type": "Rating",
    "bestRating": "5",
    "worstRating": "1",
    "ratingValue": "4"
  },
  "datePublished": "[date in ISO format e.g. 2020-04-25]",
  "author": "[author name]"
}
</script>

These guidelines and code snippets can help you effectively implement JSON-LD and Schema.org mark-up to enhance the visibility and understanding of your content on the web.

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